Creating a successful E-Commerce store isn’t as simple as just having an inventory, making a catalog of products and connecting a payment method.
We’ve made quite a number of E-Commerce webstores, and although each has had its specific differences, they all contain some consistent and effective elements.
This means that you get the benefit of many years of experience working with us, resulting in a web store that performs tirelessly for you while you sleep.
The Elevator Sales Pitch:
- State the fact
- Convert the fact to a benefit
- Transform the benefit to customer appeal
- Ask for the order
It may seems like rather a brutal approach, but if you consider that customers always want the most relevant information in the shortest space of time, you’re actually doing them a favour by being direct.
For Business Owners
Whether your business sells products that can be packed in a box and freighted, or downloaded after purchase, or even virtual products like memberships, hire contracts, consulting time or events, many of the E-Commerce business principles remain the same.
As far as we’re concerned, there are a number of elements that constitute a successful sales platform, and although we don’t implement them on every E-Commerce store that we create, we feel that business owners should consider all the options available to them that will help them extract the best possible return on their investment.
This list is by no means exhaustive, but we hope that it can assist you with your E-Commerce store. In no particular order, they are:
- Terms & Conditions
- Return Policy
- Privacy policy
- Sales Funnels
- Analytics
- Up-sell on Checkout
- Shopping cart abandonment emails
- Customer mailing lists
- Return customer rewards
- Flexible Shopping Cart Options
- Effective logistics management
- Affordable payment gateways
- Cross-selling on product pages
- Social sharing of products
- Rewards for social sharing
- Product/service reviews
- Friend-get-a-friend opportunities
- Social Marketing Campaigns
- Search Engine Optimisation
- Conversion Optimisation
- Order Tracking
- Customer Management
Are you ready to talk about upgrading or building your E-Commerce online web store?
Creating a successful E-Commerce store isn’t as simple as just having an inventory, making a catalog of products and connecting a payment method.
We’ve made quite a number of E-Commerce webstores, and although each has had its specific differences, they all contain some consistent and effective elements.
This means that you get the benefit of many years of experience working with us, resulting in a web store that performs tirelessly for you while you sleep.
For Customers
We believe that there are three main areas that need to be addressed for customers on an E-Commerce website:
User Experience, Perception of Risk & Perception of Value
User Experience
- Fast loading
- Clean and simple
- No Ads
- Mobile responsive/optimised
- Good Navigation System
- Breadcrumb menu
- Easy searching of products
- Product Comparisons
- Comfortable Checkout Experience
- Choice of payment gateways
- Guest Checkout or Membership choice
- Believable search-engine results pages
Perception of Risk
- Secure (padlocked) site
- Money back guarantee
- Secure transactions
- Privacy statements
- Trustworthy Delivery
- Parcel tracking
- Trust badges
- Endorsements
Perception of Value
- Descriptive Products
- Quality Images
- High customer ratings
- Testimonials
- Product Reviews
- Free Shipping
- Video demos
- Customer Service
Product types
Inventory
Just because your product won’t fit in a box to be freighted, it doesn’t mean you can’t use E-Commerce to sell it.
Downloadable Products
If your product or service for sale is a downloadable digital item like a song, a video, or a document, you can make the item available after you’ve confirmed the purchase, and even limit the number of downloads.
Virtual Products
If your product or service is more intangible like a membership or an event, you can make the transaction and then assign a membership status to the customer with all the benefits that entails, or send tickets and venue information to the buyer about the event after they’ve paid.
Appointments
If your product is fee-for-service, you can use a booking system to make appointments, block out times and dates, and take a fee to ensure that you avoid no-shows.
Obviously, these aren’t the only types of products that you can sell in an E-Commerce store, but whatever you have for sale, you can be sure that we’ll find a way to help you get it to market.
Do you have something to sell online?
We provide a range of services that allow customers to manage their online shop with ease. We’ll provide you with training so that you hit the ground running.
We provide E-Commerce solutions that integrate with most payment gateways and freight logistics to make the customer’s journey as comfortable, secure and fast as possible.
Your E-Commerce web store will have a comprehensive reporting system and analytics so you can track product sales, customers and orders with ease.
E-Commerce Samples
Here are a few examples of e-commerce work that we’ve made for clients:
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